Feeling Lost in Real Estate Land

In my Prelude post I mentioned how much consumers enjoyed searching for homes online, but once they enter the actual transaction process, all transparency and sense of order goes out the window.

Just trying to locate the best services and products, with the best solutions, and the best prices can be a thankless task.

One of the reasons might be the sheer fragmentation of products and services, each operating within their individual supply chain process and not collaborating fully with each other.